Selfhelp Community Services is a nonprofit dedicated to maintaining the independence and dignity of seniors and at-risk populations through a spectrum of housing, home health care and social services. The organization provides such a comprehensive network of community services, they needed a way of detailing all their programs and services in a manageable way. Thus, Intend Creative was asked to develop a system of brochures that could work together or separately.
Recognizing that Selfhelp has many programs in its portfolio, Intend Creative first went about choosing a color palette to color code the programs. After developing a template that would work for all of the brochures, we conducted interviews with program participants and wrote all of the copy. Intend worked with each department individually and also met with the marketing committee as a whole to ensure that the brochures worked as a flexible and growing system.