Hirschen Singer & Epstein LLP

CHALLENGE

Hirschen Singer & Epstein (HSE) is a real estate law firm with over three decades of experience representing nonprofits and affordable housing developers. The attorneys pride themselves on delivering high-quality work, while retaining the accessibility and client-oriented focus of a small firm.

The attorneys at HSE needed a website that reflected their expertise, level of sophistication and attention to detail. Above all, they wanted to ensure their new website could be easily updated with recent news, events and work.

APPROACH

Intend Creative designed the HSE logo to be as professional, organized and detail-oriented as the firm’s lawyers. We then developed a sitemap to outline the site content and structure. Intend provided different concepts for a user-friendly and clean website that would reflect HSE’s expertise. The overall look and feel was based off the idea of blueprints and architectural drawings. Therefore, the underlying grid is always present.

We built the new site on a content management system that allows for easy updating internally. After collaborating with Intend Creative, the attorneys are able to use their site as a go-to resource for current and prospective clients.