Career Ventures is a nonprofit employment services agency that offers assistance to both job seekers and employers throughout all phases of the job search. The project’s challenge was to speak to two separate audiences without alienating either one. The design had to be energetic enough to attract the attention of job seekers, yet professional enough to earn the trust of employers.
We created a logo based on Career Venture’s goal of making positive connections. We then used the dynamic shapes found within the logo to inform the print and digital communications. Bold graphics and a bright color palette were used to grab the job seeker’s attention, while photographs of hardworking employees were used to appeal to the employers. Intend Creative made sure to include client testimonials to build credibility and trust.
The website was built on a content management system to allow for easy updates, and the navigation was kept simple to make for a user-friendly experience.